FOR ROOFING CONTRACTORS

Which of Your Advertising Dollars Are Turning Into Sold Jobs?

You’re spending money on Google Ads and Local Services Ads. The calls and leads are coming in. But which ones become sold roofing jobs?

Talk With Hugo →
Hugo Mesquita -Founder & Engineer
Hugo Mesquita - Founder & Engineer

COMPANIES I’VE WORKED WITH

Cenvar RoofingStegoVarcenRavnecCenvar Solar

Your Ad Reports Only Tell Part of the Story.

You can see how many leads your ads bring in. But connecting those leads to sold roofing jobs—and the revenue they bring in—is where the picture gets unclear.

More Leads Don’t Always Mean More Sales.

A low cost per lead can look good on a report. What matters is how many of those leads turn into sold roofing jobs.

Calls Here. Sold Jobs There.

Your call tracking shows who called. Your CRM shows who bought. Without connecting the two, it’s hard to trace a sold job back to the ad that brought it in.

Where Should Your Next Ad Dollar Go?

When you can’t see which ads produce sold jobs, it’s hard to know which campaigns deserve more money and which need a closer look.


What WebMetrix Does

Follow the Lead. Find the Revenue.

I build closed-loop revenue attribution systems that connect your marketing sources to the jobs you actually sell.

By linking advertising data, phone calls, lead forms, and CRM records, I help you understand what happens after someone clicks an ad or contacts your business.

The result is a clearer picture of how your marketing contributes to appointments, signed contracts, and revenue.

Know Which Campaigns Generate Sales

Go beyond clicks and cost per lead.

Connect marketing sources with real sales outcomes so you can evaluate campaigns using metrics such as cost per appointment, cost per sold job, and revenue generated.

Connect the Systems You Already Use

Your business shouldn't need to replace its entire technology stack to get better answers.

I build custom integrations between advertising platforms, call tracking tools, CRMs, and other systems to make relevant marketing and sales data work together.

Give Your Ad Platforms Better Signals

When the right data is available, I can configure offline conversion tracking to send qualified lead and sales events back to supported advertising platforms.

That helps advertising systems optimize toward more meaningful business outcomes—not just form fills and phone calls.

Keep Your Attribution Reliable

Tracking isn't something you set up once and forget.

I help identify missing data, broken connections, and tracking gaps, then maintain and improve the systems as your marketing and business processes evolve.

You don't necessarily need a new agency. You need better visibility into the results of the marketing you're already paying for.

Built Around Your Existing Platforms

Marketing & Analytics
  • Google Ads
  • Meta Ads
  • Google Analytics 4
  • Google Tag Manager
Calls & Lead Tracking
  • CallRail
  • CallTrackingMetrics
  • LeadConnector
CRM & Field Service
  • Leap / JobProgress
  • ServiceTitan
  • Jobber
  • Housecall Pro
  • HubSpot
  • Custom CRMs
Integrations
  • Custom APIs
  • Webhooks
  • Zapier
  • Make
  • n8n

Integration options depend on your systems, access, and available data.

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The Process

From First Click to Sold Job.

  1. 01

    Find the Tracking Gaps

    First, we review how leads enter your business and how they're tracked through your marketing and sales process.

    I look for missing attribution data, disconnected systems, and anything preventing you from connecting leads to actual sales.

  2. 02

    Connect Marketing to Your CRM

    Next, I build or improve the integrations needed to connect marketing sources, calls, forms, and sales records.

    The goal is to create a dependable trail from the initial inquiry through appointments and sold jobs, wherever your available data allows.

  3. 03

    Measure What Matters

    With the right data connected, you can start evaluating marketing based on actual business outcomes.

    I help maintain and improve the attribution infrastructure so you and your marketing partners have more reliable information for ongoing decisions.

Better data. Clearer accountability. More confident marketing decisions.

Case Studies

Systems Built For Contractors

Lead Attribution Engine

A system that links every booked job to the Ad that generated it.

Read the case study (PDF) →

Customer Referral Platform

A customer referral system for a major roofing, solar and window contractor in VA.

Read the case study (PDF) →
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Hugo Mesquita, founder of WebMetrix
Independent Expertise

The Engineer Behind Your Marketing Data.

I'm Hugo Mesquita, founder of WebMetrix.

I've spent more than two decades working in technology, software development, and systems integration, with professional experience that includes Intel, Siemens, Oracle, and ClearCube Technology.

Since founding WebMetrix in 2009, I've developed custom software and integrations that help businesses connect their systems and solve operational challenges.

My work with roofing, solar, siding, window, and other trade contractors includes building attribution infrastructure that connects marketing leads with sold-job revenue inside field service CRMs.

I'm not an advertising agency.

My specialty is engineering the systems that make marketing performance measurable.

I work directly with clients to design, implement, and improve their attribution infrastructure, and can collaborate with existing marketing teams or trusted specialists when needed.

Technical expertise, practical solutions, and direct accountability.

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Let's Talk

Find Out What Your Marketing Reports Aren't Showing You.

If you're spending money on advertising but can't clearly connect it to sold jobs and revenue, let's talk.

We'll discuss your existing marketing and CRM setup, the gaps you're experiencing, and how better attribution could give you the answers you've been missing.

No pressure. No generic agency pitch. Just a practical conversation about your business.

Understand your marketing. Make better decisions.